Gulf Stream Search

Banyan Bridge Group

NEW REAL ESTATE AGENT MARKETING

New real estate agent marketing resources | The complete guide

Real estate agent marketing guide

comprehensive guide on websites for new real estate agents, a must-read resource for real estate agents looking to establish an online presence quickly and generate real estate leads for themselves. Our guide will also evaluate the top websites for new real estate agents and provide recommendations on the best web design companies for new real estate agents, ensuring you have all the information you need to make the right choice. new real estate agent marketing
new real estate agent marketing

Digital business cards

Digital business cards are a modern, electronic alternative to traditional paper business cards. 

They serve the same fundamental purpose as their physical counterparts: to provide contact information and a brief introduction to an individual or a business. 

However, digital business cards offer additional features and benefits making them a compelling choice in today’s digitally-driven world.

A digital business card can include your name, job title, company, and contact information, but also links to your website, real estate listings, social media profiles, and even multimedia content like videos or presentations. 

This makes them a comprehensive and interactive snapshot of your professional identity.

Digital business cards can be created through various platforms and applications, and are designed to be easily shared through email, messaging apps, and social media platforms, or even through QR codes.

We’ve tested and used Get-Card, a digital business card that’s perfect for real estate agents to use as a “leave-behind” after meeting someone in public.

Real estate showing tools for real estate agents

One of our favorite real estate apps is Showami.

This real estate app allows listing agents to stay focused on generating more listings.

How?

Listing agents can hire another agent to conduct showings for their listings.

Listing agents can hire an agent or realtor to host an open house.

In both cases, using the Showami app allows the dedicated and disciplined listing agent to stay focused on their core skill set – generating new listings.

On the other hand, buyer’s agents, new agents and part-time agents receive the benefits of listing agents using the Showami app.

They get paid to do showings!

Sign up for Showami as a listing agent or as a buyer’s agent.

The Showami Real Estate Agent App revolutionizes the way real estate agents manage their schedules and increase their income.

Real estate open house apps for real estate agents

Curb Hero helps real estate agents manage their entire open house process.

Real estate agents know that open houses are a critical part of the sales process.

But they can also be a lot of work.

That’s where Curb Hero, a digital sign-in app that makes it easy to manage open houses, capture leads, and gain insights, comes in.

Websites for new real estate agents

Welcome to our comprehensive guide on websites for new real estate agents, a must-read resource for real estate agents looking to establish an online presence quickly and generate real estate leads for themselves.

Our guide will also evaluate the top websites for new real estate agents and provide recommendations on the best web design companies for new real estate agents, ensuring you have all the information you need to make the right choice. 

You’ll discover the most effective website solutions for real estate agents in their first year, learn about the benefits of websites for new realtors with IDX integration, and explore the different options available to build a strong online presence.

This guide will review various web design and development companies specializing in building websites for newly licensed realtors.

Why do we focus on websites for new agents?

Because unless you are willing to invest $2,500 to $10,000 up front for a fully designed real estate agent website with full marketing and lead generation functionality, we recommend using a real estate website company to design a “scalable” real estate agent website, one that is basic to begin with but can be added onto as you go.

Join us as we explore the world of real estate websites for new realtors, and unlock the secrets to building a powerful online presence that attracts clients and gets you tons of real estate listings and buyer leads.

Choosing the right website builder & website for new real estate agents

Choosing the right website and website builder as a new real estate agent is a critical step towards establishing an attention-getting online presence in your real estate niche.

As a new agent, your website serves as an always-on storefront and a powerful marketing tool to showcase your properties, your personality and a way to stay in front of your potential buyers and sellers.

With a variety of real estate website builders and design options available, it can be overwhelming to determine which solution best suits your unique needs.

Below, we’ll dive into essential topics and considerations that new real estate agents should take into account when selecting their best website and website builder.

By making an informed decision, you can create a visually appealing and highly functional website that attracts clients, generates leads, and sets you apart from the competition.

In other related posts, we do reviews of website builders and are always on the lookout for website builders who can be a valuable option for new real estate agents who have a limited marketing budget.

Top things to consider when choosing a real estate website builder

comprehensive guide on websites for new real estate agents, a must-read resource for real estate agents looking to establish an online presence quickly and generate real estate leads for themselves. Our guide will also evaluate the top websites for new real estate agents and provide recommendations on the best web design companies for new real estate agents, ensuring you have all the information you need to make the right choice. new real estate agent marketing

A well-designed real estate website is crucial for new agents, as it serves as the foundation of their online presence and lead generation efforts.

It’s important for new real estate agents to consider several factors when selecting a website builder, design, and marketing tools, as making the right choices can significantly impact their success.

Understanding Your Target Audience Demographics and Preferences

What are the demographics and preferences of your target audience?

New real estate agents should start by identifying the demographics and preferences of their target audience.

Understanding the needs and desires of potential clients helps in creating a website that appeals to them.

Are you targeting affluent buyers and high net worth individuals(HNWI)?

There are special criteria for this group, and your website should reflect an affluent buyer’s motivations.

An agent who fails to identify their target audience can end up with a website that doesn’t resonate with potential clients, resulting in minimal leads and conversions.

On the other hand, an agent who researches WHO their potential clients are and WHERE they are and who then tailors their website accordingly, will get more engagement and a higher number of generated leads.

Niche Markets

What niche market should you focus on?

New agents should consider focusing on a specific niche market, such as luxury properties, first-time homebuyers, or investment properties, which can guide the website design and content.

When it comes to new real estate agent marketing, developing a niche for yourself is often overlooked.

An agent who doesn’t specialize in a niche market can struggle to differentiate themselves from competitors, making it difficult to attract clients.

On the other hand, an agent who focuses on narrow niches, like first-time homebuyers and creates content, writes blog posts and tailors their website to this niche are more likely to get very high quality in-bound leads from their website.

Website Design and Layout

comprehensive guide on websites for new real estate agents, a must-read resource for real estate agents looking to establish an online presence quickly and generate real estate leads for themselves. Our guide will also evaluate the top websites for new real estate agents and provide recommendations on the best web design companies for new real estate agents, ensuring you have all the information you need to make the right choice. new real estate agent marketing

Responsive Design

Why is responsive design important for your website?

First, responsive design is an approach to web design that ensures a website looks and functions optimally on various devices, including desktop computers, laptops, tablets, and smartphones.

A responsive website adapts its layout and content to fit different screen sizes and resolutions.

This is a MUST now, as MOST content is read from smart phones and historically web designers were NOT built to be responsive.

Make sure that whomever you choose uses responsive design(all that we recommend do so.)

It is essential for new real estate agents to choose a website with a responsive design, ensuring it looks great on all devices, including desktops, laptops, tablets, and smartphones.

An agent who overlooked responsive design will receive little to no traffic, with users “bouncing” off your site if viewing through a mobile site that’s not optimized.


Intuitive Navigation


How can intuitive navigation improve your website’s user experience?

A website should have a clear and intuitive navigation menu, making it easy for visitors to find relevant information and explore the site.

An agent who failed to prioritize intuitive navigation experienced high bounce rates and low engagement.


High quality visuals and images


Why are high-quality images and visuals crucial for your real estate website?

High-quality images and visuals are crucial for showcasing properties and capturing the attention of potential clients.

An agent who used low-quality images struggled to generate interest in their listings, while another agent who invested in professional photography saw a huge increase in engagement.

Check out these real estate agent articles

through not around - addressing your fears head on during a job search

Through, not Around

Have you ever felt paralyzed with fear thinking about the next step in your career?  So riddled with indecision you can’t think straight? Seeking out

Read More »

Website Features and Functionalities

IDX Integration

Why is IDX integration important for a real estate agent’s website?

New real estate agents should choose a website builder that supports IDX integration, allowing them to display property listings directly from the MLS on their site.

An agent who didn’t integrate IDX had fewer listings on their site, reducing their site’s value to potential clients.

Meanwhile, an agent who utilized IDX integration saw a 40% increase in property inquiries.

Lead Generation Tools

comprehensive guide on websites for new real estate agents, a must-read resource for real estate agents looking to establish an online presence quickly and generate real estate leads for themselves. Our guide will also evaluate the top websites for new real estate agents and provide recommendations on the best web design companies for new real estate agents, ensuring you have all the information you need to make the right choice. new real estate agent marketing

How can lead generation tools help you capture visitor information and generate new leads?

New agents should consider a website builder that offers lead generation tools, such as contact forms, newsletter signups, and chatbots.

An agent who neglected lead generation tools struggled to capture visitor information, while another agent who implemented these tools saw a big increase in leads captured from their website.

When you consider all the different aspects of new real estate agent marketing, how agents generate leads is often the biggest expense.  

With a properly optimized website, your cost per lead can go dramatically down.

SEO and Content Management

comprehensive guide on websites for new real estate agents, a must-read resource for real estate agents looking to establish an online presence quickly and generate real estate leads for themselves. Our guide will also evaluate the top websites for new real estate agents and provide recommendations on the best web design companies for new real estate agents, ensuring you have all the information you need to make the right choice. new real estate agent marketing

How can a website builder that supports SEO best practices help your site rank well in search engine results?

A website builder that supports SEO best practices and provides easy-to-use content management features will help new agents create and maintain a website that ranks well in search engine results.

An agent who ignored SEO found their website buried in search results, receiving minimal organic traffic.

On the other hand, an agent who actively applied SEO best practices and utilized a website builder that supported these efforts will, over time, increase their organic traffic, leading to more leads and clients.

Website Support and Maintenance

Reliable Hosting and Security

Why is reliable hosting and robust security essential for your real estate website?

New real estate agents should choose a website builder that offers reliable hosting and robust security features to keep their website running smoothly and protect client information.

An agent who neglects hosting and security will face website downtime and data breaches, damaging their reputation and causing a loss of clients.

With real estate websites that have plug-ins and add-ons to lead generation systems, CRM tools and other 3rd party apps, connections can disengage.

This is another factor in choosing a good hosting and web design or website builder company.

Technical Support

Why is responsive customer support crucial for new agents?

Having access to responsive customer support is crucial for new agents, as they may need assistance with setting up, maintaining, or troubleshooting their website.

An agent who can’t get in contact with technical support when their site goes down will be a frustrated agent whose focus, energy and attention will get taken away from their focus on lead generation, finding listings and working with motivated buyers.

Budget and pricing for a real estate agent website

Cost of building and maintaining a website

comprehensive guide on websites for new real estate agents, a must-read resource for real estate agents looking to establish an online presence quickly and generate real estate leads for themselves. Our guide will also evaluate the top websites for new real estate agents and provide recommendations on the best web design companies for new real estate agents, ensuring you have all the information you need to make the right choice. new real estate agent marketing

What costs should you consider when building and maintaining a website?

New real estate agents should consider the costs associated with building and maintaining a website, including hosting fees, domain registration, and any additional premium features or plugins.

Return on Investment

How can you ensure the potential ROI from your website justifies the costs involved?

It’s essential for new agents to consider the potential ROI from their website, ensuring the costs involved in building and maintaining the site are justified by the leads and clients it generates.

This is why we always recommend and encourage new real estate agents to look for “scalable” agent websites.

These are websites that have different levels starting with basic.

These website builders allow you to purchase add-ons or integrations as you become more experienced and more entrenched in your niche.

Cost of building and maintaining a website

Social Media Integration

Why is social media integration important for your real estate website?

Incorporating social media integration into your website can help new real estate agents expand their online presence and engage with potential clients through popular platforms.

An agent who ignores social media integration missed opportunities to connect with potential clients and expand their reach.

In contrast, an agent who integrates their social media into their website can see a dramatic increase in engagement and a higher volume of leads coming from their social channels.

Analytics and performance tracking

comprehensive guide on websites for new real estate agents, a must-read resource for real estate agents looking to establish an online presence quickly and generate real estate leads for themselves. Our guide will also evaluate the top websites for new real estate agents and provide recommendations on the best web design companies for new real estate agents, ensuring you have all the information you need to make the right choice. new real estate agent marketing

Why is tracking your website’s performance essential for new real estate agents?

Utilizing analytics and performance tracking tools can help new agents monitor the success of their blog posts and web pages, make informed decisions about improvements, and understand how users are engaging with their content.

An agent who actively uses analytics tools can adjust their social media and blog content topics and see big increases in website engagement and lead generation.

Follow Us

Real estate marketing for new agents